January 3rd, 2009

How my last two Saturdays went

Coco&Me - market stall - www.cocoandme.com - cocoandme

(truffles on display)
Coco&Me - market stall - www.cocoandme.com - cocoandme

(my stall with two handsome chaps that work the French cheese stall behind me.)

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Howdy. Happy New Year.

Are you enjoying your holiday? Me? Well…, I WAS thinking;
“yay! no more work & no more Xmas dinner mayhem! Tis the time to slow pace & rest!” … But instead…, my body decided to go in to ‘rest’ literally & got me bedridden with the most drowsy flu for three days. It was the “achy-everywhere with heavy-head” kinda flu, & not the fun “stay in bed & catch up with a spot of reading while partner-brings-hot-milk” type.

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Well, if I tell you that I made twice as much as usual on the last Saturday (20th) at the market, maybe you’ll realize that I put in twice the workload for it. Hence it is maybe not much of a surprise that my body thought it best to stick me in a bed to re-energize before the New Year’s Eve wake-up-athon (which this year’s lasted til 3.30am, hick!).

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I sold:

32 boxes of assorted chocolate truffles, 16 flourless chocolate cakes, 3 lemon drizzle cakes, 14 eight-inch tarts, 12 five-inch tarts, as well as the individual heart-shaped ones & the usual tower of brownies.
That is, in ingredients terms, I used about 12 kilograms of chocolate, roughly 8 kilograms of sugar & 6 kilograms of butter.

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It truly was the record mega make-athon ever. When I list the things I’ve made like this, even I must say, it’s unbelievable. When some customers ask where I make it, & I say at home, with a standard home-oven, they’re surprised that I can produce so much, & as D puts it, at this rate, one-day, the oven is gonna go caput…, quite possibly soon.

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I piped, rolled & coated over 500 chocolate truffles. Remembering my lesson from previous years’ Christmas market day, I pre-packed 20 boxes on Friday night. I think I finished around 2.30am.

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Come Saturday, I asked D to drive me & the goods to the market earlier than usual to set-up. THIS day is THE best sales day of the year for a cakes & chocolate stall like mine. As I’m going to take all of January off, tis the time to do as much as I can.
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The chocolate boxes went one by one. But hang on? Isn’t the pace a bit slow? My sleep-deprived head spun thoughts of “Oh no…!?”‘s… The cake sales were slow on the up-take too. Afterall, it was a gappy 5 days more to go til Christmas, & then there is the purse tightening credit-crunch… It felt as though there were less visitors this year.
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Nevertheless, eventually I sold out on the truffles. The last 4 boxes went to my dear regular customer E who also bought 4 boxes last Christmas. She tells me that it was so popular with her folks last year that she’s back for the same! Bless…
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I glance at the wall-clock in the burger shop situated opposite my stall. Truffle sell-out time this year was 1:30pm. In Year 2006, I finished selling truffles at 11:30am, then Year 2007 was at 12:40pm. It’s taking longer to sell every year it seems, but then again I’m making more & more every year so maybe these numbers don’t really mean a thing.

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I should somehow make like 700 truffles next Christmas market… (Although, the Saturday will fall on the 19th – 6 long days til Christmas Day… hm…)
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Eventually, with a bit of struggle (shouting “saaale…!”), the cakes went too. Huuuge relief, that, especially when I think back to what happened on:
The previous Saturday (the 13th), it was the complete opposite.
It wasn’t my worst-ever sales day to date, but it certainly belonged to that end of the spectrum.
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Double rain drop sign was a permanent show on the weather forecast that week, & no surprises, that Saturday started with pouring rain. The tarpaulin roof cover had holes & some of my chocolates & cakes were rained on. I was furious & frustrated. I urged the market-boys double up my roof cover. They eventually did a good job.
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Half the market stalls decided to not show up (or went home in the morning), & the customers certainly had better things to do than do shopping in such a horrible rain. Only the hard-core locals were there & I stayed til 5pm, but I still had loads left. Me & my damaged goods went back home pretty sorry for oneself…

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So anyways, I was one ultra-happy-woman to do so well on the 20th. I took in record sales too. Well, only a £2.90 more than the previous years’ actually! But hey, a record is a record right? ;-)
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Like I mentioned earlier, I’m taking all of January off. My first work-date of the year will be February 7th, in time for selling chocolates for Valentines Day. Hope to see you romantics then! t xxx

December 8th, 2008

Just two market days left this year!

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Hello〜!

Quickie note to remind you that there are only two more Saturdays (13th & 20th) this year before the Christmas break! The market itself will be closed on the 27th, & then back to usual trading on the 3rd of January 2009.

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Although…, I’m thinking of not working throughout January, so if you wanna sample Coco&Me goods, make sure to visit me this side of the year!!

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Last Saturday, the Christmas season had finally begun (yay!) & the chocolate sales was marvelous (woo-hoo!) & the big 8-inch cakes sold pretty fast too (yesss)! – With that as the indication, I’ll be making loads & loads more the next two weeks. I’m hoping that it’ll be just as mad as last year’s Christmas rush (read about it by clicking here) when all the chocolates sold by mid-day!

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I’m sure to post more on this blog when I have more time after the 20th, so in the meantime, here’s a sneak preview of the picture of a Coco&Me wedding cake I’m hoping to write about. ‘Til then, ciao!
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www.cocoandme.com - Coco&Me - Wedding Cake

November 7th, 2008

Rain + credit crunch = bad market day

Coco&Me - lemon cream tarts in heart shape - www.cocoandme.com(All of the lemon tarts sold in no time despite the bad weather. Lemon & rain… People must subconsciously connect the two!?)

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It was the school holiday week & there was Halloween landing on the Friday. My friend A (with beautiful Martha Stewart-esque house) had organized a proper Halloween party for our children. There was to be fun dressing-up session, then the “trick-or-treating” tour at night, Halloween-themed foods & home-made pumpkin soup for dinner, then the grand finale with fireworks…

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I was dying to go. My four-year-old son would love it & I wouldn’t miss it for the world to see his first-ever “trick-or-treating”. – Y’see, a four-year-old is so much fun to be around, it is lovely! They understand reason compared to a three-year-old, but yet still genuinely pure at heart. Some of the stuff they come up with gets me smiling from ear to ear. For example, the costumed children all thought they were Draculas, Mummies, & Ghosts. As they were walking the “trick-or-treating”, they said “Don’t act Human! Otherwise people will find out!!” Cuuuute…
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I decided to do the market & also attend the Halloween party. To do so, I pretty much made the usual amount in just a day & a half instead of two, which is a silly attempt because I’m already at my limits, pushing myself hard to create as much as I can in the usual two full days. Y’see, every extra bit of chocolate & cake I can make & sell reflects on to my earnings. I have it in my head that, if I am to justify the time spent away from my children (at a time when they are the cutest & need me most), I want to earn as maximum as possible to make it worthwhile.
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I really felt more than tired… squishing my schedule like that, but…, my friend A’s party was superb (it really was Martha-esque!) – I’m glad we went.
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But… the stupid weather forecast who told me to expect interval drizzles that Saturday disappointed me again. It was a downright pour from lunchtime onwards. Come on weather-man, how wrong can you get every flipping time?! The chocolates & cakes didn’t sell well. Actually, to tell you the truth, I had to take home so much unsold stuff… I’d never-ever taken so much home, EVER. I felt so tired, so annoyed.

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And you know what, this Credit-crunch thing is spooking people out from buying. Especially the chocolates which they consider as “luxury” = something to cut back on in these hard times. I’m not sure what kind of sales to expect anymore… hopefully I’ll be alright when the Christmas season kicks in & people start throwing dinner parties, & give chocolates as presents. As for this coming weekend, people might be doing Bonfire parties…
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So, if you ever want somewhere to go on a rainy Saturday, please come to the market & help me get these cakes a home to go to!!

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ps: Oh flipping ‘eck… the weather forecast is rain AGAIN this coming Saturday…

October 6th, 2008

Sherry & Heston

Coco&Me - Heston Blumenthal - The Sherry Institute of Spain - cocoandme.com

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Last Monday I was invited to a Heston Blumenthal event held by The Sherry Institute of Spain. I spent the evening sipping five types of beautiful Sherry, nibbling on small but very tasty Heston canapés – all in the name of “finding the perfect food pairings with Sherry”.

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((Heston Blumenthal is the chef & owner of The Fat Duck, a three Michelin starred restaurant here in the UK. He’s most famous for his scientific approach to techniques & flavours (coined molecular gastronomy) & pushing the culinary boundaries. – For example, he makes ‘aerated chocolate soufflé’ by use of a vacuum jar to increase expansion of bubbles during food preparation…!))

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I was expecting a lecture-like situ, where we all sit down facing one direction. But instead, it was like a party. After an hour of drinking Palo Cortado Sherry (the best tasting one of the evening in my opinion), topped-up with more & more Sherry (bring it on waiter!), Heston gave a speech for about five minutes, then one-by-one, different types of Sherry & suggested foods were handed to us with accompanying notes – for us to critique. Although me & my girl-pal “L” found it all a bit giggly, because the glasses & glasses of Sherry were an intoxicating 20% alcohol content, &, coupled with accompanied by “L” that I haven’t seen for a while, it became a rather merry evening!
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The Sherry & food combo’s were:

  • Olorosopaired withSmoked mackerel & coriander seeds rillettes. – The aroma notes of prune, hazelnut, molasses & figs balanced the smoky & oily flavour of the fish.
  • Finopaired withGruyere fondue & ground cloves. – The stone fruit element in the wine worked well with the cheese.
  • Manzanillapaired with Crab with paprika on toasted country bread. – Unripe peaches & green apple aroma. Crisp acidity.
  • Amontilladopaired withPata negra ham, peaches, balsamic vinegar, rocket & marcona almonds. – Woody & spicy aroma with balsamic note.
  • Pale Creampaired withScotch quails egg. – Nutty, meaty, smoky, fruity aromas.

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In all, the flavours of the foods were perfectly extended by the Sherry. We were very much impressed with it all, & were hmm-ing & ahh-ing with every one of them. Undoubtedly, eating a three Michelin starred Heston food (& in his presence) was exciting, & every plate was indeed “perfection”, just like his book title.
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The most notable by far was the scotch egg. Firstly, I looove scotch egg. And this one had quails egg which I dig more than chicken egg too. AND I don’t know HOW, but the egg was still “soft-boiled”, gorgeous yolk still oozing. Pork sausage meat juicy n’ bouncy. Ahhhh-mazing.

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So I guess you’re wondering what the purpose of the event was & how I got to be there. Well, it was all about debunking the myth that Sherry is only to be drank at Christmas, & that it can be enjoyed with simple dishes that can be made at home, all year round. – And indeed, it was a definite eye opener for me. I really enjoyed drinking it, & if you can handle the alcohol, why not have it with your dinner? Count me in to the ‘convinced’ vote. – As for why I was invited, they think food bloggers can spread the word just like journalists can. Well, if it’s a fab food event like this, please invite me again – please.

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“L” & I sat comfortably on a sofa in the corner of the room all evening. I guess we ought to have mingled, but, it seemed to be full of industry-types, & what am I going to say to them? Hi, I’m just a market stall holder? Anyway, we left when it was starting to get uncomfortable – it is a PR exercise afterall. Not for two (tipsy) girls to giggle about at. There were to be two more dishes, apparently eccles cake with stilton and Sherry butter, & then a Sherry custard cream trifle with even more Sherry tastings – but any more Sherry would’ve been a bad move anyway – I’m surprised as it is that I got home without sleeping on the train! (I nearly did…)
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Coco&Me - Heston Blumenthal - The Sherry Institute of Spain - cocoandme.com

(We kept forgetting to take photos… because we were hungry eager beavers & needless to say, a little tipsy…)

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September 22nd, 2008

My day back

Coco&Me - Winter fruit tart - caramelized dried fruit & nuts tart.

Coco&Me - Winter fruit tart - caramelized dried fruit & nuts tart.

(New cakes in the line-up! WINTER FRUIT TART & LEMON DRIZZLE CAKE. – The winter fruit tart was a slow burner despite it being the most delicious of the lot… And healthiest too, as it uses honey to caramelize the nutritious dried fruit & nuts… But on the other hand, the lemon drizzle was a hit! I made two cakes, one to sell as slices, & one to sell as a whole. The ‘whole’ one went in no-time while I was still setting up the stall in the morning. – I’m going to make one more next week. )

Coco&Me - Lemon drizzle cake - Broadway MarketCoco&Me - stack of brownies at Broadway Market

(Tower of luxury brownies: for the recipe read my past blog post!)
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Last Saturday I returned to work. And it was… fantastic! I’m still buzzing from it!

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First, the weather was sunny & beautiful. Last month was super-rainy, like almost everyday, so this weekend, loads of people were out to enjoy quite possibly the last bit of sun for the year. Someone told me that the park situated at the end of the market was just simply a sea of people! No doubt armed with goodies purchased from the market. Fantastic.
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Though, it soon became so hot, that I started to get worried about my chocolate truffles. (Would it melt? Would people want to buy chocolates in the hot weather?) But, here being England, the land of chocoholics, I needn’t have worried, because by the end of the day, I managed to sell all except for 2 boxes! (One went to my neighbour who always gives us his allotment goodies. The other box, I’m munching on as I write.) I sold ALL the cakes too. Fantastic.
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During the afternoon, when I was (unnecessarily) worrying about my truffles sales, I decided to cut some of them up as tastings to offer to potential customers who stop by. I cut about 10 ‘bits’ from a truffle, & I would say I manage to get a sale at a 5:1 ratio. Quite good going I reckon. Y’see, I thought, if I was going to have some left anyway, I might as well use it up. And besides, even if the people didn’t purchase anything, you never know, they ‘might’ one-day come back to my stall because they remembered. So that’s the future sales sorted, right?
– – Mind you, it’s a funny old thing, because the act of offering ‘tastings’ is actually an art form. Especially at a food stall market. If you leave the plate at the front, it’ll easily be wiped clean in nano-seconds & crucially no sale. I once had a young lady literally cycling past & grabbing in non-stop action. Quite amusing, but rude, I thought.

– – Since then, I whip out the plate from behind the cakes only when people stop by for more than 3 seconds. Most times, this seems to pleasantly surprises them. I then look at them in the eye while they taste, & sometimes ask what they think. Most people come back with: “ahh, lovely”‘s & “oooh, it’s nice”‘s. Now & again, I get a connoisseur-type who’d give me a paragraph. The fact is, this is great. I’m genuinely interested in what they say. And if it turns in to a sale, double great!

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Through the day, there were some people who came by my stall mentioning this blog & one that came by because she read that I’ll be back. Sooooo touching! Thank you! – Loads of locals stopped by for a chat too. It’s good to know nothing’s changed. Still the smiley people that they are.
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I love Broadway market. I love the locals, I love the type of customers it attracts, & I love my fellow stall holders. Being back is great.

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